Consumer behaviour includes online buying trends
Kumar, Dinesh
Consumer behaviour includes online buying trends - New Delhi Oxford 2015 - xvi, 706 p 24 cm ; Pbk
Gratis Rs.625/-
Part 1: Overview of Consumer Behaviour
Part 2: The Consumer as an Individual
Part 3: Influences on Consumer Behaviour
Part 4: Modifying Consumer Behaviour
Part 5: Analysing Consumer Behaviour
Part 6: The Modern Consumer
Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.
978-0198095927
Consumer Trends
658.8342 KUM
Consumer behaviour includes online buying trends - New Delhi Oxford 2015 - xvi, 706 p 24 cm ; Pbk
Gratis Rs.625/-
Part 1: Overview of Consumer Behaviour
Part 2: The Consumer as an Individual
Part 3: Influences on Consumer Behaviour
Part 4: Modifying Consumer Behaviour
Part 5: Analysing Consumer Behaviour
Part 6: The Modern Consumer
Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.
978-0198095927
Consumer Trends
658.8342 KUM