Consumer behaviour includes online buying trends
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 978-0198095927
- 658.8342 KUM
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
![]() |
H.T. Parekh Library | GSB Collection | 658.8342 KUM (Browse shelf(Opens below)) | Available | 38252 |
Gratis Rs.625/-
Part 1: Overview of Consumer Behaviour
Part 2: The Consumer as an Individual
Part 3: Influences on Consumer Behaviour
Part 4: Modifying Consumer Behaviour
Part 5: Analysing Consumer Behaviour
Part 6: The Modern Consumer
Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.
There are no comments on this title.