Consumer behaviour includes online buying trends

By:

Kumar, Dinesh

Material type: Text

TextPublication details: 2015 Oxford New DelhiDescription: 24 cm ; Pbk xvi, 706 pISBN:

978-0198095927

Subject(s):

Consumer Trends

DDC classification:

658.8342 KUM

Online resources:

Click here to access online

Contents:

Part 1: Overview of Consumer Behaviour Part 2: The Consumer as an Individual Part 3: Influences on Consumer Behaviour Part 4: Modifying Consumer Behaviour Part 5: Analysing Consumer Behaviour Part 6: The Modern Consumer

Summary: Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8342 KUM (Browse shelf(Opens below))	Available		38252

Gratis Rs.625/-

Part 1: Overview of Consumer Behaviour
Part 2: The Consumer as an Individual
Part 3: Influences on Consumer Behaviour
Part 4: Modifying Consumer Behaviour
Part 5: Analysing Consumer Behaviour
Part 6: The Modern Consumer

Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.

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