Services marketing people technology, strategy
Lovelock, Christopher Et.al
Services marketing people technology, strategy - 7 - New Delhi Pearson 2011 - XXI, 683. p 25 cm ; Pbk
Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
9788131759394
Professions--Marketing
Customer services--Marketing
Marketing--Management
Service industries--Marketing
Services marketing people technology, strategy - 7 - New Delhi Pearson 2011 - XXI, 683. p 25 cm ; Pbk
Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
9788131759394
Professions--Marketing
Customer services--Marketing
Marketing--Management
Service industries--Marketing