Services marketing people technology, strategy

By:

Lovelock, Christopher Et.al

Material type: Text

TextPublication details: 2011 Pearson New DelhiEdition: 7Description: 25 cm ; Pbk XXI, 683. pISBN:

9788131759394

Subject(s):

Professions--Marketing Customer services--Marketing Marketing--Management Service industries--Marketing

Summary: Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	H.T. Parekh Library	GSB Collection	658.804 LOV (Browse shelf(Opens below))	Available	38913
Books	H.T. Parekh Library	GSB Collection	658.804 LOV (Browse shelf(Opens below))	Available	38912
Books	H.T. Parekh Library		658.804 LOV (Browse shelf(Opens below))	Weeded Out	38306

Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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