Strategic management: concepts and cases
David Fred R.;David Forest R
Strategic management: concepts and cases - 15 - New Delhi Pearson 2016 - xxxiv, 666 p. 28 cm ; Pbk
Gratis received from our student
I. Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: PEPSICO, INC. — 2013
II. Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
III. Strategy Implementation
7. Implementing Strategies: Management and Operations Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
IV. Strategy Evaluation
9. Strategy Review, Evaluation, and Control
V. Key Strategic-Management Topics
10. Business Ethics/Social Responsibility/Environmental Sustainability
11. Global/International Issues
VI. Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
Name Index
Subject Index
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
New to the edition:
• Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc.
• A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises.
• Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts
• A boxed insert at the beginning of each chapter showcasing a company doing strategic management exceptionally well
• New examples in all the chapters
• New narrative on strategic management theory and concepts in every chapter
• On an average, 15 new review questions provided at the end of each chapter
• 22 brand new colour photographs to further illustrate “the practice of strategic management”
• New research and theories of influential thinkers include at the end of each chapter
• Every sentence and paragraph scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and presentation
• New Indian case studies added to make it more useful for the Indian readers
9789332548930
Strategic planning
Strategic Management
Strategic management: concepts and cases - 15 - New Delhi Pearson 2016 - xxxiv, 666 p. 28 cm ; Pbk
Gratis received from our student
I. Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: PEPSICO, INC. — 2013
II. Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
III. Strategy Implementation
7. Implementing Strategies: Management and Operations Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
IV. Strategy Evaluation
9. Strategy Review, Evaluation, and Control
V. Key Strategic-Management Topics
10. Business Ethics/Social Responsibility/Environmental Sustainability
11. Global/International Issues
VI. Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
Name Index
Subject Index
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
New to the edition:
• Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc.
• A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises.
• Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts
• A boxed insert at the beginning of each chapter showcasing a company doing strategic management exceptionally well
• New examples in all the chapters
• New narrative on strategic management theory and concepts in every chapter
• On an average, 15 new review questions provided at the end of each chapter
• 22 brand new colour photographs to further illustrate “the practice of strategic management”
• New research and theories of influential thinkers include at the end of each chapter
• Every sentence and paragraph scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and presentation
• New Indian case studies added to make it more useful for the Indian readers
9789332548930
Strategic planning
Strategic Management