Power brands :measuring making and managing brand success
Riesenbeck, Hajo; Perrey, Jesko
Power brands :measuring making and managing brand success - 2nd Rev - Wiley 2009 - xviii, 348 p.
978-3-527-50390-2
Brand management
Power brands :measuring making and managing brand success - 2nd Rev - Wiley 2009 - xviii, 348 p.
978-3-527-50390-2
Brand management