Power brands :measuring making and managing brand success (Record no. 96879)
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000 -LEADER | |
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fixed length control field | 00525nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100324s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-3-527-50390-2 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Riesenbeck, Hajo; Perrey, Jesko |
245 ## - TITLE STATEMENT | |
Title | Power brands :measuring making and managing brand success |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd Rev |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2009 |
Name of publisher, distributor, etc. | Wiley |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 348 p. |
366 ## - TRADE AVAILABILITY INFORMATION | |
Detailed date of publication | 2009 |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
-- | Bill No: 2008/CRB/0001450; Dt:11/03/2009 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
GSB Collection | 25/03/2010 | 658.827 RIE | 38407 | 29/04/2013 | 22/06/2019 | Books |