Predictably irrational: the hidden forces that shape our decisions
Ariely, Dan
Predictably irrational: the hidden forces that shape our decisions - London Harper Collins 2008 - xxii, 280p. 22cm ; Pbk
Rs.395/- Flipkart ; Rainwater moisture Corners....2015
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
978-0007307432
Reasoning (Psychology)
Decision making
Economics--Psychological aspects
Social values
Consumers--Psychology
Marketing--Psychological aspects
153.83 ARI
Predictably irrational: the hidden forces that shape our decisions - London Harper Collins 2008 - xxii, 280p. 22cm ; Pbk
Rs.395/- Flipkart ; Rainwater moisture Corners....2015
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
978-0007307432
Reasoning (Psychology)
Decision making
Economics--Psychological aspects
Social values
Consumers--Psychology
Marketing--Psychological aspects
153.83 ARI