Predictably irrational: the hidden forces that shape our decisions

By:

Ariely, Dan

Material type: Text

TextPublication details: Harper Collins London 2008Description: xxii, 280p. 22cm ; PbkISBN:

978-0007307432

Subject(s):

Reasoning (Psychology) Decision making Economics--Psychological aspects Social values Consumers--Psychology Marketing--Psychological aspects

DDC classification:

153.83 ARI

Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	153.83 ARI (Browse shelf(Opens below))	Available		40075

Rs.395/- Flipkart ; Rainwater moisture Corners....2015

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly

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