Social media marketing (Record no. 102617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-3656-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 TUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L., ; Solomon, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248 p. |
| Other physical details | 23 cm ; Pbk |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| -- | Social Media |
| -- | Online social networks |
| -- | Internet Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 22/08/2015 | 3 | 658.872 TUT | 36809 | 24/06/2019 | 24/06/2019 | 22/08/2015 | Books |