Social media marketing

By:

Tuten, Tracy L., ; Solomon, Michael R

Material type: Text

TextPublication details: New Delhi Pearson 2013Description: 248 p. 23 cm ; PbkISBN:

978-93-325-3656-2

Subject(s):

Internet marketing Social Media Online social networks Internet Advertising

DDC classification:

658.872 TUT

Summary: The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 TUT (Browse shelf(Opens below))	Available		36809

The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

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