Social media marketing (Record no. 102959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01476nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9351509240 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 TUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L & Solomon, Michael R |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 24 cm |
| Other physical details | xix, 306 p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.395/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | FOUNDATIONS OF SOCIAL MEDIA MARKETING<br/>THE FOUR ZONES OF SOCIAL MEDIA<br/>SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights.<br/><br/>This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| -- | Social media |
| -- | Online social networks |
| -- | Internet advertising |
| -- | Social media--Economic aspects |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://in.sagepub.com/en-in/sas/social-media-marketing/book252254#description">https://in.sagepub.com/en-in/sas/social-media-marketing/book252254#description</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 02/09/2016 | Gratis received from the Publisher | 2 | 658.872 TUT | B2196 | 25/06/2019 | 25/06/2019 | 02/09/2016 | Books |