Social media marketing
Material type: TextPublication details: New Delhi Sage 2015Edition: 2 nd EdDescription: 24 cm xix, 306 pISBN:- 978-9351509240
- 658.872 TUT
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.872 TUT (Browse shelf(Opens below)) | Available | B2196 |
Gratis Rs.395/-
FOUNDATIONS OF SOCIAL MEDIA MARKETING
THE FOUR ZONES OF SOCIAL MEDIA
SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT
effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights.
This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.
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