Outsmarting social media : profiting in the age of friendship marketing (Record no. 103127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332502055 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bailyn, Evan |
| 245 ## - TITLE STATEMENT | |
| Title | Outsmarting social media : profiting in the age of friendship marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.369/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 The Clash of the Internet Giants<br/>2 The New Influences in Search and Social Media<br/>3 Social and Contextual Discovery<br/>4 Real-Time Search and the Culture of Status Updates<br/>5 Where Social Meets Local<br/>6 Converting Social Media into Profits<br/>7 The Possibilities of Social Data<br/>8 Dominating Facebook Ads<br/>9 Outsmarting Everything Else |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| -- | Web search engines |
| -- | Social media--Economic aspects |
| -- | Facebook- firm |
| -- | Electronic commerce |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9789332502055_Outsmarting-Social-Media-Profiting-in-the-Age-of-Friendship-Marketing-1e_Evan-Bailyn.aspx">http://www.pearsoned.co.in/web/books/9789332502055_Outsmarting-Social-Media-Profiting-in-the-Age-of-Friendship-Marketing-1e_Evan-Bailyn.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 17/02/2017 | Gratis | 0.00 | 658.872 BAI | B2336 | 17/02/2017 | 17/02/2017 | Books |