Outsmarting social media : profiting in the age of friendship marketing

By:

Bailyn, Evan

Material type: Text

TextPublication details: Noida Pearson 2013Description: 175 p. PbkISBN:

9789332502055

Subject(s):

Internet marketing Web search engines Social media--Economic aspects Facebook- firm Electronic commerce

DDC classification:

658.872 BAI

Online resources:

Click here to access online

Contents:

1 The Clash of the Internet Giants 2 The New Influences in Search and Social Media 3 Social and Contextual Discovery 4 Real-Time Search and the Culture of Status Updates 5 Where Social Meets Local 6 Converting Social Media into Profits 7 The Possibilities of Social Data 8 Dominating Facebook Ads 9 Outsmarting Everything Else

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 BAI (Browse shelf(Opens below))	Available		B2336

Gratis Rs.369/-

1 The Clash of the Internet Giants
2 The New Influences in Search and Social Media
3 Social and Contextual Discovery
4 Real-Time Search and the Culture of Status Updates
5 Where Social Meets Local
6 Converting Social Media into Profits
7 The Possibilities of Social Data
8 Dominating Facebook Ads
9 Outsmarting Everything Else

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