Marketing white book 2016-17 (Record no. 103205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | - |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Business World |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing white book 2016-17 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Business World |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296p. |
| Other physical details | 24cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Bookwell/341/Rs.499/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | his handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 17/06/2017 | Prof. Sathya | 658.8 BUS | B2394 | 17/06/2017 | 17/06/2017 | Books | ||||||||||
| GSB Collection | 17/06/2017 | 3 | 658.8 BUS | B2395 | 10/08/2017 | 17/06/2017 | Books | 05/08/2017 | |||||||||
| GSB Collection | 17/06/2017 | 3 | 658.8 BUS | B2396 | 19/12/2019 | 17/06/2017 | Books | 04/12/2019 | |||||||||
| GSB Collection | 17/06/2017 | 658.8 BUS | B2397 | 17/06/2017 | 17/06/2017 | Books | |||||||||||
| Lost | GSB Collection | 17/06/2017 | 4 | 658.8 BUS | B2398 | 05/03/2019 | 22/06/2019 | Books | 12/03/2018 | ||||||||
| GSB Collection | 13/07/2017 | Prof .Sathya | 5 | 658.8 BUS | B2423 | 19/03/2019 | 13/07/2017 | Books | 14/03/2019 | 7 |