Marketing white book 2016-17
Material type:
TextPublication details: Delhi Business World 2017Description: 296p. 24cm ; PbkISBN: - -
- 658.8 BUS
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Available | B2423 | ||
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Available | B2394 | ||
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Available | B2395 | ||
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Available | B2396 | ||
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Available | B2397 | ||
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H.T. Parekh Library | GSB Collection | 658.8 BUS (Browse shelf(Opens below)) | Lost | B2398 |
Bookwell/341/Rs.499/-
his handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
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