Audio branding : using sound to build your brand (Record no. 103393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01147nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0749478575 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Minsky, Laurence; Fahey, Colleen |
| 245 ## - TITLE STATEMENT | |
| Title | Audio branding : using sound to build your brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,211p. |
| Other physical details | 23 cm;Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Book well-1357 Dt.05 Feb 18- Rs.1895.05/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Wake up to the power of audio branding<br/>2. Audio branding in the digital age<br/>3. It's time we came to our sensory marketing <br/>4. Welcome to the world of audio branding <br/>5. The search for your sound <br/>6. What gets measured <br/>7. The audio-branding process<br/>8. How to launch your audio brand <br/>9. Maintaining and evolving your audio brand <br/>10. Music and sound design in environments -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Music in advertising |
| -- | Advertising--Brand name products |
| -- | Branding - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/02/2018 | Recommend | 0.00 | 658.827 MIN | B2582 | 22/01/2019 | 20/02/2018 | Books |