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Audio branding : using sound to build your brand
Material type:
TextPublication details: Great Britain Kogan Page 2017Description: xvi,211p. 23 cm;PbkISBN: - 978-0749478575
- 658.827 MIN
Contents:
Summary: Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
1. Wake up to the power of audio branding
2. Audio branding in the digital age
3. It's time we came to our sensory marketing
4. Welcome to the world of audio branding
5. The search for your sound
6. What gets measured
7. The audio-branding process
8. How to launch your audio brand
9. Maintaining and evolving your audio brand
10. Music and sound design in environments --
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
H.T. Parekh Library | GSB Collection | 658.827 MIN (Browse shelf(Opens below)) | Available | B2582 |
Book well-1357 Dt.05 Feb 18- Rs.1895.05/-
1. Wake up to the power of audio branding
2. Audio branding in the digital age
3. It's time we came to our sensory marketing
4. Welcome to the world of audio branding
5. The search for your sound
6. What gets measured
7. The audio-branding process
8. How to launch your audio brand
9. Maintaining and evolving your audio brand
10. Music and sound design in environments --
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
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