MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02530cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18495116 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200117152711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150217s2015 enk 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789385152337 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83430954 SIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Dheeraj. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
India reloaded : |
| Remainder of title |
inside India's resurgent consumer market / |
| Statement of responsibility, etc. |
Dheeraj Sinha. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chennai |
| Name of producer, publisher, distributor, manufacturer |
Westland ltd. |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 205 pages ; |
| Dimensions |
22 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
TB1886/2<br/>Rs.599/- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- 1. The Trap Of Mass-Market Thinking - Why Chasing A Billion Is A Wrong Strategy? -- 2. The Poor Want Purpose - Why Marketing Needs To Be Social In India? -- 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues? -- 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity -- 5. Success Overdrive - Has The Success Narrative Been Overcooked? -- 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risque; Content? -- 7. Sexy Everything - Seeking Titillation In Design, Tastes And Experiences -- 8. Spruce Up The Service - Why Jugaad Is An Enemy Of Good Service? -- 9. New Pockets Of Opportunity - Looking Beyond The Mainstream -- 10. Powered By People, Not Policy - What Makes India's Growth Story Sustainable?. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / International / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Sales & Selling. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Strategic Planning. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Industries / General. |
| Source of heading or term |
bisacsh |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| General subdivision |
Commerce. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
