India reloaded : inside India's resurgent consumer market / Dheeraj Sinha.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789385152337 (hardback)
- 658.83430954 SIN
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.83430954 SIN (Browse shelf(Opens below)) | Available | B2933 |
TB1886/2
Rs.599/-
Machine generated contents note: -- 1. The Trap Of Mass-Market Thinking - Why Chasing A Billion Is A Wrong Strategy? -- 2. The Poor Want Purpose - Why Marketing Needs To Be Social In India? -- 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues? -- 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity -- 5. Success Overdrive - Has The Success Narrative Been Overcooked? -- 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risque; Content? -- 7. Sexy Everything - Seeking Titillation In Design, Tastes And Experiences -- 8. Spruce Up The Service - Why Jugaad Is An Enemy Of Good Service? -- 9. New Pockets Of Opportunity - Looking Beyond The Mainstream -- 10. Powered By People, Not Policy - What Makes India's Growth Story Sustainable?.
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"-- Provided by publisher.
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