Case studies in marketing : the Indian context / (Record no. 108337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210304140214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210304b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120316782 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing : the Indian context / |
| Statement of responsibility, etc. | R. Srinivasan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India, |
| Date of publication, distribution, etc. | ©2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 217 pages ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rs.150/- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 04/03/2021 | 658.8 SRI | 21994 | 01/08/2023 | 04/03/2021 | Books |