Marketing Analytics: For Strategic Decision-Making / (Record no. 110787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220517114035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190130862 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maity, Moutusy, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Analytics: For Strategic Decision-Making / |
| Statement of responsibility, etc. | Moutusy Maity and Pavankumar Gurazada |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing Analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 480 pages ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Amazon<br/>Rs.550/-<br/>MAA4-216646 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| General subdivision | Marketing research - Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Decision |
| General subdivision | Marketing Analytics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gurazada, Pavankumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 25/11/2021 | 1 | 5 | 658.83 MAI | B3053 | 29/09/2024 | 25/11/2021 | 25/11/2021 | 25/11/2021 | Books |