Consumer behavior: building marketing strategy / (Record no. 114439)
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000 -LEADER | |
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fixed length control field | 00986cam a2200253 i 4500 |
001 - CONTROL NUMBER | |
control field | 21016948 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220725135310.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190613s2020 iaua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789355321503 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
Modifying agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 MOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mothersbaugh, David L |
245 10 - TITLE STATEMENT | |
Title | Consumer behavior: building marketing strategy / |
Statement of responsibility, etc. | David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson |
250 ## - EDITION STATEMENT | |
Edition statement | Fourteenth Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chennai |
Name of publisher, distributor, etc. | McGraw-Hill Education |
Date of publication, distribution, etc. | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 753 pages |
Other physical details | color illustrations |
Dimensions | 26 cm |
500 ## - GENERAL NOTE | |
General note | TB878<br/>Rs.895/- |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior |
Geographic subdivision | United States. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Market surveys |
Geographic subdivision | United States. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior |
Geographic subdivision | United States |
Form subdivision | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mothersbaugh, David L. |
Relator term | author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kleiser, Susan Bardi, |
Relator term | author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 25/07/2022 | 658.8342 MOT | B3162 | 25/07/2022 | 25/07/2022 | Books |