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Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw-Hill Education 2022Edition: Fourteenth EditionDescription: xx, 753 pages color illustrations 26 cmISBN:
  • 9789355321503 (pbk.)
Subject(s): DDC classification:
  • 658.8342 MOT
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Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.8342 MOT (Browse shelf(Opens below)) Available B3162


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