Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson

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Material type: Text

TextPublication details: Chennai McGraw-Hill Education 2022Edition: Fourteenth EditionDescription: xx, 753 pages color illustrations 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8342 MOT (Browse shelf(Opens below))	Available		B3162

TB878
Rs.895/-

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