Differentiate or die: survival in our era of killer competition / (Record no. 115641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15120892 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221230120042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071221s2008 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789385724244 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn185123448 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)185123448 |
| Canceled/invalid control number | (OCoLC)174131623 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | BWX |
| -- | YDXCP |
| -- | BTCTA |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 245 10 - TITLE STATEMENT | |
| Title | Differentiate or die: survival in our era of killer competition / |
| Statement of responsibility, etc. | Jack Trout, with Steve Rivkin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Westland |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p. |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis<br/>Prof. Gayathri Sampath<br/>Rs.395/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 30/12/2022 | 658.8 TRO | B3461 | 30/12/2022 | 30/12/2022 | Books |