Advertising, brands and consumer behaviour: the Indian context / (Record no. 120335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702cam a22002055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21450132 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240810114355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200228s2020 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353883928 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 KUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour: the Indian context / |
| Statement of responsibility, etc. | S. Ramesh Kumar and Anup Krishnamurthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | Sage/Texts, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 266 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>3014020/05<br/>Rs.550/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - India |
| General subdivision | Brands and branding-India |
| Chronological subdivision | Consumer Behaviour-India |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, Anup, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SIAS Collection | H.T. Parekh Library | H.T. Parekh Library | 10/08/2024 | 659.1 KUM | B4237 | 10/08/2024 | 10/08/2024 | Books |