Advertising, brands and consumer behaviour: the Indian context / S. Ramesh Kumar and Anup Krishnamurthy

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Material type: Text

TextPublication details: New Delhi, Sage/Texts, 2020Description: xiv, 266 p. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	659.1 KUM (Browse shelf(Opens below))	Checked out to Kushal Jain (MBA23-103)	08/11/2024	B4237

Atlantic
3014020/05
Rs.550/-

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