Advanced brand management: building and activating a powerful brand strategy / (Record no. 120693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00636cam a2200205 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20882491 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240829212255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190211s2019 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857195890 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 TEM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced brand management: building and activating a powerful brand strategy / |
| Statement of responsibility, etc. | Paul Temporal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain, |
| Name of publisher, distributor, etc. | Harriman House Ltd, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 302 pages : |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | TB1300/02<br/>£ 35.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 29/08/2024 | 658.827 TEM | B4267 | 29/08/2024 | 29/08/2024 | Books |