Political marketing and stakeholder engagement (Record no. 46659)

MARC details
000 -LEADER
fixed length control field 00572nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100324s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hughes, Andrew and Dann, Stephen
240 ## - UNIFORM TITLE
Uniform title Marketing Theory (Q)
245 ## - TITLE STATEMENT
Title Political marketing and stakeholder engagement
246 ## - VARYING FORM OF TITLE
Date or sequential designation 2009
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Other physical details V. 9
Dimensions Issue. 2
Extent 243-256
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 2009
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication June
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing definition;Marketing mix;Political marketing definition;Stakeholders;2007 American marketing association definition;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.

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