Promo: a South-Asian perspective / (Record no. 80988)

MARC details
000 -LEADER
fixed length control field	00738nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230203002337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100324s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131528105 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency	krea
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title	Promo: a South-Asian perspective /
Statement of responsibility, etc.	Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik and Mohua Banerjee
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2017
Name of publisher, distributor, etc.	Cengage
Place of publication, distribution, etc.	India
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 497 p, 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	English language--Rhetoric
Geographic subdivision	Report writing
General subdivision	Marketing
Chronological subdivision	Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Allen Chris T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Banerjee Mohua,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Semenik Richard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Dewey Decimal Classification			GSB Collection	H.T. Parekh Library	H.T. Parekh Library	25/03/2010	1	659.1 OGU	20288	31/01/2020	31/01/2020	21/06/2019	Books