Don't flirt with rural marketing : the handbook of rural marketing (Record no. 98678)

MARC details
000 -LEADER
fixed length control field	02248nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788185984629
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8009174 RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rajan R V
245 ## - TITLE STATEMENT
Title	Don't flirt with rural marketing : the handbook of rural marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Productivity & Quality Publishing Pvt. Ltd.
Place of publication, distribution, etc.	Chennai
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 102p.
Other physical details	23 cm ; Pbk
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	TABLE OF CONTENTS<br/>Step 1: Commitment from the Top Management<br/>Step 2: Setting Clear Objectives<br/>Step 3: Choosing the Right Product to be promoted in Rural Markets<br/>Step 4: Understanding the Mindset of the Rural Consumers<br/>Step 5: Getting a Dedicated Task Force<br/>Step 6: Ensuring Availability<br/>Step 7: Choosing an Agency with Specific Skills In Rural Marketing<br/>Step 8: Developing a Focused Communication Strategy<br/>Step 9: Developing a Communication Delivery (Media) Strategy<br/>Step 10: Below-the-Line (BTL) Activities or ?Experiential Marketing?-an Integral part of Rural Marketing<br/>Step 11: AV Van (video on Wheels)-an Effective Medium<br/>Step 12: Developing Fool Proof Implementation Plans<br/>Step 13: Providing Adequate Funds for Rural Marketing in the Organisatioin?s Budget<br/>Step 14: Evaluating the Results <br/>Technology in Rural Marketing<br/>Lessons to be learnt from Regional Brands<br/>List of Select Books on Rural Marketing
520 ## - SUMMARY, ETC.
Summary, etc.	The Fourteen step approach outline in the book will provide a practical guide even to seasoned marketers, and to those who are planning to go rural for the first time. These are the steps that every company should follow, especially if they want to build their branch in rural India.<br/><br/><br/>Based on four decades of practical experience as a Rural Marketing specialist, the author attempts to share with the readers, he lessons that and his team at Anugrah Madison have learnt, over the years, in conceiving and implementing Rural Marketing initiatives for corporate clients.<br/>Readers will find in the book the contact details of organizations and companieswhich provide a variety of support services to rural marketers-a first of its kind ready reckoner which will help them in planning and executing Rural Marketing initiatives.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Rural development
--	Marketing - India
--	Advertising - Marketing and public relations
--	Recreational vehicles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				GSB Collection			20/11/2016	395.00		658.8009174 RAJ	40309	10/05/2013	22/06/2019	Books
							14/11/2016				CD1108	14/11/2016	14/11/2016	Mixed Materials