Thank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion (Record no. 98919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02108nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1846140419 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.342 HEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heinrichs, Jay |
| 245 ## - TITLE STATEMENT | |
| Title | Thank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Penguin Books |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 316 p. |
| Other physical details | 23 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | GBP 6.99/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Open your eyes : the invisible argument --<br/>Set your goals : Cicero̕s lightbulb --<br/>Control the tense : orphan Annie̕s law --<br/>Soften them up : character, logic, emotion --<br/>Get them to like you : Eminem̕s rules of decorum --<br/>Make them listen : the Lincoln gambit --<br/>Show leadership : the Belushi paradigm --<br/>Win their trust : Quintilian̕s useful doubt --<br/>Control the mood : the Aquinas maneuver --<br/>Turn the volume down : the scientist̕s lie --<br/>Gain the high ground : Aristotle̕s favorite topic --<br/>Persuade on your terms : what ʺisʺ is --<br/>Control the argument : Homer Simpson̕s canons of logic --<br/>Spot fallacies : the seven deadly logical sins --<br/>Call of foul : Nixon̕s trick --<br/>Know whom to trust : persuasion detectors --<br/>Find the sweet spot : more persuasion detectors --<br/>Speak your audience̕s language : the rhetorical ape --<br/>Make them identify with your choice : the mother in law ruse --<br/>Get instant cleverness : Monty Python̕s treasury of wit --<br/>Seize the occasion : Stalin̕s timing secret --<br/>Use the right medium : the jumbotron blunder --<br/>Give a persuasive talk : the oldest invention --<br/>Use the right tools : the Brad Pitt factor --<br/>Run an agreeable country : rhetoric̕s revival -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasion (Rhetoric) |
| -- | Debates and debating |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/06/2016 | 16/6/2011 | 600.00 | 1 | 303.342 HEI | 40556 | 22/03/2017 | 06/03/2017 | 22/06/2019 | Books |