Thank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion
Material type: TextPublication details: Penguin Books London 2008Description: 316 p. 23 cm ; PbkISBN:- 978-1846140419
- 303.342 HEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 303.342 HEI (Browse shelf(Opens below)) | Available | 40556 |
GBP 6.99/-
Open your eyes : the invisible argument --
Set your goals : Cicero̕s lightbulb --
Control the tense : orphan Annie̕s law --
Soften them up : character, logic, emotion --
Get them to like you : Eminem̕s rules of decorum --
Make them listen : the Lincoln gambit --
Show leadership : the Belushi paradigm --
Win their trust : Quintilian̕s useful doubt --
Control the mood : the Aquinas maneuver --
Turn the volume down : the scientist̕s lie --
Gain the high ground : Aristotle̕s favorite topic --
Persuade on your terms : what ʺisʺ is --
Control the argument : Homer Simpson̕s canons of logic --
Spot fallacies : the seven deadly logical sins --
Call of foul : Nixon̕s trick --
Know whom to trust : persuasion detectors --
Find the sweet spot : more persuasion detectors --
Speak your audience̕s language : the rhetorical ape --
Make them identify with your choice : the mother in law ruse --
Get instant cleverness : Monty Python̕s treasury of wit --
Seize the occasion : Stalin̕s timing secret --
Use the right medium : the jumbotron blunder --
Give a persuasive talk : the oldest invention --
Use the right tools : the Brad Pitt factor --
Run an agreeable country : rhetoric̕s revival --
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such.
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