Thank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion

By:

Heinrichs, Jay

Material type: Text

TextPublication details: Penguin Books London 2008Description: 316 p. 23 cm ; PbkISBN:

978-1846140419

Subject(s):

Persuasion (Rhetoric) Debates and debating

DDC classification:

303.342 HEI

Contents:

Open your eyes : the invisible argument -- Set your goals : Cicero̕s lightbulb -- Control the tense : orphan Annie̕s law -- Soften them up : character, logic, emotion -- Get them to like you : Eminem̕s rules of decorum -- Make them listen : the Lincoln gambit -- Show leadership : the Belushi paradigm -- Win their trust : Quintilian̕s useful doubt -- Control the mood : the Aquinas maneuver -- Turn the volume down : the scientist̕s lie -- Gain the high ground : Aristotle̕s favorite topic -- Persuade on your terms : what ʺisʺ is -- Control the argument : Homer Simpson̕s canons of logic -- Spot fallacies : the seven deadly logical sins -- Call of foul : Nixon̕s trick -- Know whom to trust : persuasion detectors -- Find the sweet spot : more persuasion detectors -- Speak your audience̕s language : the rhetorical ape -- Make them identify with your choice : the mother in law ruse -- Get instant cleverness : Monty Python̕s treasury of wit -- Seize the occasion : Stalin̕s timing secret -- Use the right medium : the jumbotron blunder -- Give a persuasive talk : the oldest invention -- Use the right tools : the Brad Pitt factor -- Run an agreeable country : rhetoric̕s revival --

Summary: Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	303.342 HEI (Browse shelf(Opens below))	Available		40556

GBP 6.99/-

Open your eyes : the invisible argument --
Set your goals : Cicero̕s lightbulb --
Control the tense : orphan Annie̕s law --
Soften them up : character, logic, emotion --
Get them to like you : Eminem̕s rules of decorum --
Make them listen : the Lincoln gambit --
Show leadership : the Belushi paradigm --
Win their trust : Quintilian̕s useful doubt --
Control the mood : the Aquinas maneuver --
Turn the volume down : the scientist̕s lie --
Gain the high ground : Aristotle̕s favorite topic --
Persuade on your terms : what ʺisʺ is --
Control the argument : Homer Simpson̕s canons of logic --
Spot fallacies : the seven deadly logical sins --
Call of foul : Nixon̕s trick --
Know whom to trust : persuasion detectors --
Find the sweet spot : more persuasion detectors --
Speak your audience̕s language : the rhetorical ape --
Make them identify with your choice : the mother in law ruse --
Get instant cleverness : Monty Python̕s treasury of wit --
Seize the occasion : Stalin̕s timing secret --
Use the right medium : the jumbotron blunder --
Give a persuasive talk : the oldest invention --
Use the right tools : the Brad Pitt factor --
Run an agreeable country : rhetoric̕s revival --

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such.

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