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Services marketing people technology, strategy

By: Material type: TextTextPublication details: Pearson New Delhi 2011Edition: 7Description: XXI, 683 25 cm ; PbkISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 658.804 LOV
Summary: Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
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Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.804 LOV (Browse shelf(Opens below)) Available B630

Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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