Consumer behavior in action : real -life applications for marketing managers

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Material type: Text

TextPublication details: Chennai Yesdee 2011Edition: -Description: xviii,648 p 28 cm ; PbkISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8342 LAN (Browse shelf(Opens below))	Available		B1949

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Previous	658.8342 KUM Conceptual issues in consumer behavior : the Indian context	658.8342 KUM Consumer Behaviour and Branding: Concepts, readings and cases	658.8342 KUM Conceptual issues in consumer behavior : the Indian context	658.8342 LAN Consumer behavior in action : real -life applications for marketing managers	658.8342 LIN Shopper, buyer, and consumer behavior	658.8342 LIN Shopper, buyer, and consumer behavior	658.8342 LIN Buy.ology: How everything we believe about why we buy is wrong /	Next

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