Consumer culture, modernity and identity

By:

Mathur, Nita Ed

Material type: Text

TextPublication details: New Delhi Sage Pub. 2014Description: xI,399P 22 cm ; PbkISBN:

978-8132111276

Subject(s):

Social stratification Consumers Consumption (Economics)--Social aspects Group identity Culture

DDC classification:

306.3 CON

Contents:

I: Lifestyle Choices and Construction of Modernist Identities II: Global Markets, Local Needs: Fashion and Advertising III:Subaltern Concerns and Moral Subjectivities

Summary: This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	306.3 CON (Browse shelf(Opens below))	Available		B2084

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Previous	306.074 TOU Tourism and Culture in Philosophical Perspective /	306.09541 BHA Troubled periphery: crisis of India's north east	306.20954 PUT Making democracy work: civic traditions in modern Italy	306.3 CON Consumer culture, modernity and identity	306.3 LAN Armchair economist: economics and everyday life	306.3 MAR Dismal science : how thinking like an economist undermines community	306.3 POW Handbook of gender and work	Next

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I: Lifestyle Choices and Construction of Modernist Identities
II: Global Markets, Local Needs: Fashion and Advertising
III:Subaltern Concerns and Moral Subjectivities

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

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