Managerial accounting: creating value in a dynamic business environment

By:

Hilton, Ronald W.; Platt, David E

Material type: Text

TextPublication details: New Delhi McGraw HillEdition: 9 th EdDescription: 848 p. 28 cm ; PbkISBN:

9789339205256

Subject(s):

Management Accounting

DDC classification:

658.1511 HIL

Contents:

Section One: Introduction to Strategy Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Corporate Strategy Decisions and Their Marketing Implications Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Understanding Market Opportunities Measuring Market Opportunities: Forecasting and Market Knowledge Targeting Attractive Market Segments Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Marketing Strategies for New Market Entries Strategies for Growth Markets Strategies for Mature and Declining Markets Marketing Strategies for the New Economy Section Four: Implementation and Control Organizing and Planning for Effective Implementation Measuring and Delivering Marketing Performance

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.1511 HIL (Browse shelf(Opens below))	Available		38904

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Gratis

Section One: Introduction to Strategy
Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Corporate Strategy Decisions and Their Marketing Implications
Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Understanding Market Opportunities
Measuring Market Opportunities: Forecasting and Market Knowledge
Targeting Attractive Market Segments
Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Marketing Strategies for New Market Entries
Strategies for Growth Markets
Strategies for Mature and Declining Markets
Marketing Strategies for the New Economy
Section Four: Implementation and Control
Organizing and Planning for Effective Implementation
Measuring and Delivering Marketing Performance

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