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Business communication : developing for a networked World

By: Material type: TextTextPublication details: New Delhi Mc Graw Hill 2015Description: xxxv,556 p. PbkISBN:
  • 978-9339221607
Subject(s): DDC classification:
  • 658.45 CAR
Online resources:
Contents:
Part One: Introduction to Business Communication Chapter 1: Establishing Credibility Part Two: Principles of Interpersonal Communication Chapter 2: Introduction to Interpersonal Communication Chapter 3: Listening, Team Communication, and Difficult Conversations Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Social Media for Business Communication Part Four: Types of Business Messages Chapter 8: Routine Business Messages Chapter 9: Persuasive Messages Chapter 10: Bad-News Messages Chapter 11: Crisis Communications and Public Relations Messages Part Five: Reports and Presentations Chapter 12: Research and Planning for Business Reports Chapter 13: Completing Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication Appendixes:
Summary: The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.45 CAR (Browse shelf(Opens below)) Available B2416
Books Books H.T. Parekh Library GSB Collection 658.45 CAR (Browse shelf(Opens below)) Available B2417

Gratis Rs.825/-

Part One: Introduction to Business Communication
Chapter 1: Establishing Credibility
Part Two: Principles of Interpersonal Communication
Chapter 2: Introduction to Interpersonal Communication
Chapter 3: Listening, Team Communication, and Difficult Conversations
Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages
Chapter 5: Creating Effective Business Messages
Chapter 6: Improving Readability with Style and Design
Chapter 7: E-mail and Social Media for Business Communication Part Four: Types of Business Messages
Chapter 8: Routine Business Messages
Chapter 9: Persuasive Messages
Chapter 10: Bad-News Messages
Chapter 11: Crisis Communications and Public Relations Messages Part Five: Reports and Presentations
Chapter 12: Research and Planning for Business Reports
Chapter 13: Completing Business Reports
Chapter 14: Planning Presentations
Chapter 15: Delivering Presentations
Chapter 16: Employment Communication
Appendixes:

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

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