Global strategic management
Material type: TextPublication details: New Delhi Oxford University Press 2005Description: xviii, 395 p. 24 cm ; PbkISBN:- 978-0195685881
- 658.4012 MEL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.4012 MEL (Browse shelf(Opens below)) | Available | 35510 |
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Gratis from Publisher Rs.365/-
1. Introduction to global strategic management --
2. Global business environment : the external macro environment --
3. Global business environment : the industry environment --
4. Corporate social responsibility and stakeholder analysis --
5. Analysis of the internal environment --
6. Managing the internationalization process --
7. International strategic alliances : partnership and cooperation --
8. The subsidiary-level strategy --
9. Headquarter-level strategy --
10. Global structures and designs --
11. Global management of change --
12. Global strategic control.
This new text is the first to offer a truly global, as opposed to multinational, perspective on strategy, covering both traditional strategic management topics and new topics such as corporate social responsibility. Global Strategic Management provides a thorough analysis and discussion of the concepts, processes and methods for developing managing and controlling strategies for global organisations. It includes a range of case studies of firms from emerging economies alongside those from the United States and Europe
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