Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Material type: Text

TextPublication details: Boston : Pearson, c2018.Edition: 4th edDescription: xxix, 586 p. : col. ill. ; 25 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KEL (Browse shelf(Opens below))	Available		B2899

Previous								Next
Previous	658.827 KEL Strategic brand management	658.827 KEL Strategic brand management	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.827 KEL Strategic brand management :	658.827 KEL Strategic brand management: building, measuring, and managing brand equity /	658.827 KEL Strategic brand management: building, measuring, and managing brand equity /	658.827 KEL Strategic brand management: building, measuring, and managing brand equity /	Next

Includes bibliographical references and index.
Gratis

There are no comments on this title.

to post a comment.