Hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
Material type:
TextPublication details: Brooklyn, N.Y. : Ig Pub., c2007.Description: 240 p. ; 21 cmISBN: - 9780978843106
- 097884310X
- 659.1019 PAC
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H.T. Parekh Library | GSB Collection | 659.1019 PAC (Browse shelf(Opens below)) | Checked out to Adhwaith Saicharan A (MBA24-010) | 15/11/2024 | B2982 |
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| 659.1 TEM Rules of parenting: a definitive code for personal success | 659.1 WEL Advertising: principles & practice | 659.1 WEL Advertising principles and practice | 659.1019 PAC Hidden persuaders / | 659.104 WOO Salesense in Advertising | 659.1042 DER Advertising as a creative industry: regime of paradoxes / | 659.1042 HAI Artistic Entrepreneur A Student's Guide to Thriving in the Creative Industry / |
Rs.1200/-
TB 1990/2
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
Includes bibliographical references (p. 26-27).
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
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