Marketing strategy for the creative and cultural industries / Bonita M. Kolb.

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Material type: Text

TextSeries: Mastering management in the creative and cultural industriesPublisher: NewYork, NY : Routledge, 2016Description: xiii, 246 pages, 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	700.688 KOL (Browse shelf(Opens below))	Available		B2983
Books	H.T. Parekh Library	GSB Collection	700.688 KOL (Browse shelf(Opens below))	Available		B2984

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Previous	685.827 PRI Brand manners: how to create self-confident organization to live the brand	686.22544536 LAM LATEX: a document preparation system; user's guide and reference manual /	687 UND Understanding Luxury Fashion: From Emotions to Brand Building /	700.688 KOL Marketing strategy for the creative and cultural industries /	700.688 KOL Marketing strategy for the creative and cultural industries /	706 MAN Managing the arts and culture: cultivating a practice /	706 MOR Artist management: agility in the creative and cultural industries /	Next

Rs.3743/-
Amazon.in
IN-832/1

Includes bibliographical references and index.

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