Design research : investigation for successful creative solutions / Neil Leonard & Gavin Ambrose

By:

Leonard, Neil (Graphic designer); Ambrose, Gavin

Material type: Text

TextPublication details: New York : Bloomsbury, 2012.Description: 192 pages, 23 cmISBN:

9781350167520 (Pbk.)

Subject(s):

Graphic arts -- Graphic design (Typography) -- Design--Research

DDC classification:

23 741.6 LEO

Contents:

ContentsIntroductionChapter 1: The basics of researchWhy research?Getting startedPrimary, secondary and tertiaryKey terminologyStudio interview - Emily HaleActivity - Approaching researchChapter 2: Understanding contextAudience and social contextsDesign contextsTheoretical underpinningStudio interview - Andrew HusseyActivity - ConventionChapter 3: Planning your workThe briefAudienceSources and credibilityRecording and documentingStudio interview - Brian ReaActivity - AudienceChapter 4: Conducting researchAudience researchMarket researchField-based researchProcess-based researchStudio interview - Jane TrustramActivity - Product and customerChapter 5: Using your findingsUnderstanding your findingsResponding to your findingsStudio interview - UnderwareActivity - ClassificationChapter 6: Presenting your findingsPresenting researchCompleting the jobStudio interview - Tanner ChristensenActivity - Presenting statisticsConclusionContactsBibliographyIndexAcknowledgementsWorking with ethics

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	741.6 LEO (Browse shelf(Opens below))	Available		K2667

GBP. 22.99/-

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