Fashion management : a strategic approach / Varley, Rosemary, 1959-; Gee, Liz; Radclyffe-Thomas, Natascha; Roncha, Ana
Material type:
TextSeries: Basics fashion managementPublisher: London : Macmillan International, 2019Description: xxxi, 326 pages, 25 cmContent type: - text
- 391.0068 VAR
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H.T. Parekh Library | SIAS Collection | 391.0068 VAR (Browse shelf(Opens below)) | Available | K2682 |
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| 390.095414 BHA Folklore of Bengal / | 390.24 DEB Short account of Tripuri society / | 391 ARN Fashion: a very short introduction / | 391.0068 VAR Fashion management : | 391.009 PAS Devil's cloth: a history of stripes / | 391.009 THA Worn: a people's history of clothing / | 391.00954 FAB Indian dress: a brief history / |
Euro 39.99/-
Includes bibliographical references and index.
1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
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