Internet trap : five costs of living online / Ashesh Mukherjee.

By:

Mukherjee, Ashesh [author.]

Material type: Text

TextPublisher: New Delhi ; Rupa, 2018Description: xx, 161 pages ; 20 cmISBN:

9789353333027 (pbk.)

Subject(s): DDC classification:

302.231 MUK 23

Contents:

1 Too many temptations -- 2 Too much information -- 3 Too much customization -- 4 Too many comparisons -- 5 Too little privacy -- 6 Conclusion.

Summary: Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	302.231 MUK (Browse shelf(Opens below))	Available		K2834

Rs.295/-

S02/28

Includes bibliographical references (pages 93-102) and index.

1 Too many temptations -- 2 Too much information -- 3 Too much customization -- 4 Too many comparisons -- 5 Too little privacy -- 6 Conclusion.

Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.

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