Researching marketing decisions: the Indian context / edited by Ritu Mehta.

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Material type: Text

TextPublication details: New York Routledge 2019.Description: 215 p. 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	658.800954 RES (Browse shelf(Opens below))	Available		K9529

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Previous	658.8 SHA Sales decoded:	658.8 SIM Absolute value :	658.800285 MIL Marketing data science: modeling techniques in predictive analytics with R and Python /	658.800954 RES Researching marketing decisions: the Indian context /	658.812 CUS Customer relationship management: emerging concepts, tools and applications /	658.812 QUE Quest for loyalty: creating value through partnership /	658.812 SHA Customer relationship management /	Next

AT 3011308/14
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