Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers

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TextPublication details: Hoboken Wiley 2022Edition: 4th edDescription: xxi, 483 pages, 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 PEP (Browse shelf(Opens below))	Available		B3681

Previous	No cover image available				No cover image available			Next
Previous	658.812 PAR Relationship marketing on the internet :Creeate one on one bonds with prospects and customers and keep them forever	658.812 PAY Handbook of CRM	658.812 PEP One to one: B2B customer development strategies for the business to business world	658.812 PEP Managing customer experience and relationships: a strategic framework /	658.812 PHI Marketing customer interface 1999-2000	658.812 PIN Do you want to keep your customers forever?	658.812 RAI Customer loyalty : concept, context and character	Next

Atlantic
3012893/02
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