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Advertising and promotion: an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw-Hill Education 2023Edition: 12th edDescription: xxxi, 712 p, 29 p, 28 cmISBN:
  • 9789354600807 (pbk.)
Subject(s): DDC classification:
  • 659.1 BEL
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Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 659.1 BEL (Browse shelf(Opens below)) Available B3774

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