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	1.	Advertising and promotion : an integrated marketing communications perspective by Belch, George E ; Belch, Michael A Edition: 6 Material type: Text Publication details: New Delhi Tata McGraw - Hill 2008 Availability: Items available for loan: (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	2.	Advertising and promotion: an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani by Belch, George E Belch, Michael A [author.] Purani, Keyoor [author.] Edition: 12th ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Juvenile; Publication details: Chennai McGraw-Hill Education 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 BEL. Place hold Add to cart (remove)

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